Leisha is a Marketing visionary and an accomplished Marketing and General Management executive, with a passion for driving transformative change and business growth through the power of brands. With a mission to revolutionize perceptions, engagement, and investments in brands, she creates impactful change by showcasing their profound influence in building remarkable, growing companies.

As a seasoned executive, with over two decades of experience, Leisha has delivered unparalleled value to globally renowned companies and led large organizations, leaving an indelible mark on iconic brands like Kraft Heinz, Manulife Financial, and Mackenzie Investments, while transforming and cultivating a culture of possibility and entrepreneurial spirit. Her versatility spans diverse industries, including food and beverages, insurance, investments, banking, and retirement services, catering to both B2C and B2B audiences.

Leisha is a true brand evangelist, recognized for her exceptional ability to challenge conventions, creating possibility through distinctiveness, trust, and connections in a cluttered and conscious world. With a unique blend of creative marketing and general management expertise, her capability spans from brand management, to omni-channel communications, to innovation, pricing and sales strategies, CRM, and customer journeys. Leisha's holistic perspective, coupled with her passion for the art and science of business, positions her as a dynamic and impactful leader in the industry.

As the founder and CEO of Brandviction, Leisha partners with companies seeking a new direction from start-ups to small and mid-size, to build bold, breakthrough brands with conviction that drives lasting loyalty and business growth. Leveraging her executive expertise and brand fundamentals from strategy to execution, Leisha invites you to embark on a journey that propels your brand to distinction transforming it into a great company.